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Facebook ad prices increase by 74% as demand soars
The cost of advertising on Facebook is rising fast as more and more large brands allocate greater marketing resources to their online efforts. A report published today by TBG Digital, an independent marketing firm specialising in Facebook advertising campaigns, suggests that the average Facebook ad CPC (cost per click) rate increased by 74% in the past 12 months.
Darren McCarra
19th July 2011
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Why Google+ will be a huge success
Google has finally lifted the lid on the Google+ project; their most ambitious foray into the social web to date. Unlike previous ill-fated attempts at social, like Google Wave and Google Buzz, Google+ is different. Why? Because it’s not Facebook.
Darren McCarra
29th June 2011
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Official Facebook iPad app to be launched in the “coming weeks”
Facebook have been developing an official iPad app over the past year which they will release in the “coming weeks”, according to the New York Times. The app may include features that “go beyond the features available on the Facebook Web site”.
Darren McCarra
18th June 2011
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Over half of Facebook users prefer to use Google Chrome
Over half of Facebook users prefer to use Google’s Chrome browser, according to the evolving results of an ongoing Facebook Question. Out of the 1,037,303 Facebook users who have answered the browser related question at the time of writing, 51.66% of those surveyed chose Google Chrome as their first choice web browser.
Darren McCarra
16th June 2011
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Facebook growth slows for second consecutive month
While Facebook is still experiencing user growth, having reached 687 million monthly active users at the start of this month, this growth rate has been lower than normal for the second consecutive month, according to Inside Facebook.
Darren McCarra
13th June 2011
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How to disable Facebook facial recognition
Facebook has quietly rolled out its new Tag Suggestions feature to most countries over the past few days. Tag Suggestions uses facial recognition technology to auto-suggest names of Facebook friends to tag in photos, something which has alarmed many Facebook users and security firms. Luckily, however, this feature can be easily disabled.
Darren McCarra
8th June 2011
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World IPv6 Day is “important milestone” in solving IPv4 address exhaustion
World IPv6 Day begins tomorrow Wednesday, June 8th, and marks an “important milestone” in the development of a long-term solution to IPv4 address exhaustion and the continued growth of the open internet, according to Google. Starting at midnight UTC on June 8th over four hundred companies and organisations, including Google, Bing, Yahoo!, Facebook and Mozilla, will enable IPv6 on their main websites.
Darren McCarra
7th June 2011
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Facebook and Bell X1 team-up to live broadcast concert in Dublin
Bell X1 will play an exclusive gig on the rooftop of Facebook’s European headquarters in Dublin tonight, May 27th, which will be live broadcast on Bell X1’s Facebook page from 8pm (GMT). This is the first such Facebook music event of its kind and coincides with a visit from company founder and CEO Mark Zuckerberg to Dublin.
Darren McCarra
27th May 2011
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Tourism Ireland’s week long social media road trip
Tomorrow, Saturday, is the first day of a week long Tourism Ireland initiative where social media determines the road trip route taken by two avid British adventurers visiting Ireland. Their trip begins tomorrow in Belfast and ends seven days later in Cork, with the public deciding their journey southwards throughout the week.
Darren McCarra
20th May 2011
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Initiative to get Ireland trending on Twitter during Obama’s state visit #IRLday
To coincide with US President Barack Obama’s state visit to Ireland on May 23rd, an initiative that attempts to get Ireland trending on Twitter that day is well under way. The initiative, started by PocketNative, hopes that a high volume of tweets containing the hashtag ‘#IRLday’ will ensure that the topic trends on Twitter during the President’s visit and Ireland receives the attention of over 200 million other Twitter users.
Darren McCarra
14th May 2011