- Facebook working with third-party data vendors to help marketers better target ads Facebook today announced that it is bringing even more ways for marketers to "reach the right customers on Facebook" by allowing them to enhance ad targeting on the network using third-party data.
- It begins: Facebook's third-party ad network developes on Zynga.com Facebook has begun to display Facebook ads on Zynga.com, the first time the company has done so on any domain other than Facebook.com.
- Facebook may begin to display ads on third-party websites Facebook is making the headlines this week, and not just because its IPO is expected to be completed late Thursday. SlashGear reports that Facebook may begin to serve ads on third-party sites in the future.
- Cost of Facebook advertising on the rise The cost of advertising on Facebook is rising, with the average cost per click increasing as much as 45% in the fourth quarter of 2011, according to a report from Facebook advertising technology firm TBG Digital.
- Facebook in trouble over targeted advertising platform in Europe, hits back at "sensational" media coverage Facebook may soon be forced by the European Commission to explicitly ask permission from its users in Europe to display targeted advertising, that's according to The Telegraph.
- iPhone users almost twice as likely as Android users to click on ads According to a report by US-based mobile ad company Jumptap, iPhone users are almost twice as likely to click on ads than their Android counterparts. The average ad click-through rate (CTR) for Android users is just below the 0.52% industry average at 0.47%, while iPhone users are well above the average at 0.78%.
- Facebook ad prices increase by 74% as demand soars The cost of advertising on Facebook is rising fast as more and more large brands allocate greater marketing resources to their online efforts. A report published today by TBG Digital, an independent marketing firm specialising in Facebook advertising campaigns, suggests that the average Facebook ad CPC (cost per click) rate increased by 74% in the past 12 months.
- Twitter to announce “Promoted Accounts” later today If reports surfacing in the last 24 hours are true, Twitter is about to launch another monetization feature - “Promoted Accounts”.