- Google remains dominant leader over US search market Google remains the dominant search market share leader with 65.4% of all explicit searches in the US in February 2011, according to comScore qSearch analysis. Yahoo! came in second with 16.1% market share, Bing at 13.6%, Ask at 3.2%, and AOL at 1.7%. Explicit searches are those that reflect specific user intent to interact with the search results.