- Cost of Facebook advertising on the rise The cost of advertising on Facebook is rising, with the average cost per click increasing as much as 45% in the fourth quarter of 2011, according to a report from Facebook advertising technology firm TBG Digital.
- Facebook ad prices increase by 74% as demand soars The cost of advertising on Facebook is rising fast as more and more large brands allocate greater marketing resources to their online efforts. A report published today by TBG Digital, an independent marketing firm specialising in Facebook advertising campaigns, suggests that the average Facebook ad CPC (cost per click) rate increased by 74% in the past 12 months.