- iPhone users almost twice as likely as Android users to click on ads According to a report by US-based mobile ad company Jumptap, iPhone users are almost twice as likely to click on ads than their Android counterparts. The average ad click-through rate (CTR) for Android users is just below the 0.52% industry average at 0.47%, while iPhone users are well above the average at 0.78%.
- Android will power half of world’s smartphone market by 2012 According to market research firm Gartner, Android will power almost half of the world’s smartphone market by 2015. Android, Google’s mobile device operating system, will continue to see phenomenal growth in 2011, as it has done throughout last year, and finish with over 38% market share by the end of this year.
- Android fastest growing smartphone platform in Germany According to comScore, Google’s Android is the fastest growing smartphone platform in Germany. The data from comScore MobiLens reports on the three month average period in Germany ending November 2010.
- Android surpasses Symbian to become Ireland’s second largest mobile OS According to StatCounter GlobalStats, Android OS has surpassed SymbianOS to become Ireland’s second most popular mobile operating system. iOS, the operating system found on the iPhone, iPad, and iPod Touch, is still by far the most popular mobile OS in Ireland.
- Android OS: the fastest growing mobile OS in Ireland Figures from StatCounter Global Stats to the end of October 2010 have revealed that once again Android OS is the fastest growing mobile OS in Ireland. In fact, it’s the only mobile OS that has shown growth in the last month.