- iPhone users almost twice as likely as Android users to click on ads According to a report by US-based mobile ad company Jumptap, iPhone users are almost twice as likely to click on ads than their Android counterparts. The average ad click-through rate (CTR) for Android users is just below the 0.52% industry average at 0.47%, while iPhone users are well above the average at 0.78%.
- Netflix planning European launch in early 2012 On-demand internet video streaming service Netflix has plans to expand to Europe, according to a Variety report. Variety quote "leading European film distributors" confirming Netflix's plans to introduce its service in both Spain and the UK as early as spring 2012.
- Initiative to get Ireland trending on Twitter during Obama’s state visit #IRLday To coincide with US President Barack Obama’s state visit to Ireland on May 23rd, an initiative that attempts to get Ireland trending on Twitter that day is well under way. The initiative, started by PocketNative, hopes that a high volume of tweets containing the hashtag ‘#IRLday’ will ensure that the topic trends on Twitter during the President’s visit and Ireland receives the attention of over 200 million other Twitter users.
- Android continues market share surge in US According to the latest comScore mobile subscribers market share report, Google’s Android platform has continued to make significant gains in US mobile market share, largely at the expense of RIM, the makers of BlackBerry mobile devices. Google remains the dominant player in the US mobile market with an average 34.7% of market share during the three months ending March 2011, up 6% on the three months ending December 2010.